Digital Disruptions: The 4, 7, 10 Effect

Small screen devices have disrupted the personal screens market in more ways than anticipated.

Retargeting: A More Personalized Shopping Experience?

To help distinguish ads and create a more personalized shopping experience, a new form of behavioral marketing is being used.

Future Trends in Technology

On September 24th I will be presenting at the Digital Leaders Trends Briefings 2015 on the topic of technologies set to impact on business. Ahead of this event I had to reflect on what I have seen recently and what I...

"Meme" Yet To Go Viral In The UK

Meme: A piece of content (catch phrase, photo, song, prank, trend, etc) that has grown in popularity through our modern-day "word-of-mouth" ecosystem, the web. But hasn't gone viral much past the US.

Understanding The (Super) Power Embedded In Your Links

Unlocking these powers gives you insights into who, what and where your content being clicked.

Local Visibility On A National Scale

It's crucial for bricks-and-mortar businesses to compete beyond the high street and be found online via local search.

Why Struggle To Fit In When You Were Born To Stand Out?

There's something programmed deep within you that craves acceptance in a group. But what about what makes you stand out.

Mobile Marketing Tech And How You'd Actually Use These Tools

marketers are keen to tie in the latest mobile technologies to their campaigns but what exactly do these technologies do?

What Influences The Influencers?

You know those influencers you’re getting to plug your products? It’s not your brand they’re attracted to - it’s your wallets.

3 Tips For Getting Started With Content Marketing

6 Reasons Why You Need Data Driven Marketing

Today's Mad Man drives marketing with data. Instincts are good, insight is better. Without data, an insight is just a hunch.

Bridging The Gap Between Data And Digital

So what's stopping us bridging this gap?

As Google Transitions Into Alphabet, We Wonder: Is it Agile?

It's a weird feeling to think their latest move might be considered a little old-fashioned

Mastering Mobile Content

Cracking content marketer that he was, Hamlet knew how to make his message heard.

Guide To Effective Call-To-Action Placement In Email

The call to action (CTA) is simply the most important part of your email

How To Make Partnerships Easier

Here are some basic truths about these kinds of partnerships, and how you can make them easier.

Email Marketing is Not Dead

Most of us have an inbox inundated with both personal and subscription based emails. The number can be overwhelming

How To Create A Content Marketing Strategy That Fits Your Audience

You've likely got a content marketing strategy right now. But there's one question that's hanging over it: Does it fit your audience?

Let's Get Phygital!

In my new blog post I explain why my least favourite buzzword is also my favourite new technology!

How Personalisation Can Help Banks Retain Customers

35% of those who initially prefer a brand they're a current customer of...go on to finally prefer a different provider!

Beyond Programmatic

Don't get hung up on the tech. Programmatic technology drives the development of the ultimate in advertising targeting

Virgin Media's Inconsistency In Their Customer Service Using Twitter

Virgin media reviews on Trustpilot an average of one star. Not good Virgin Media. I think you need to improve your game.

How Do I Get My Apps In The Hands Of My Users?

Whether your app is internal or customer-facing, there are several options available to easily share it among your intended audience.

When Is The Right Time To Implement Lead Scoring?

There may be various reasons why you may not be ready to deploy Lead Scoring systems yet.

To Be Brief .

So what information is a ‘must have', ‘nice to have' or a ‘would like' for a campaign brief?