Retailers 'must strive to create best mobile experience'

Brands need to target customers via mobile to boost their business.

Mix Content and Channels for Lead Generation.

One of the most frequently asked questions is how to generate leads and nurture leads using social media channel.

Irish cookies law - what you need to do

How should you handle your website cookies in Ireland?

3 Ideas to get You Started With Vine for SEO

Vine is currently available only for iPhone and iPad and the app works similar to Instagram, here is an intro to the app

Dissecting Facebook's Newsfeed Re-Design

Facebook's Newsfeed re-design, the first since this feature was introduced in 2006, is aimed at increasing engagement, e

NUMB3RLUST

Fan base, Followers, Likes and Hits. What is the real purpose and relevance of these numbers?

Social media, offline and online media... joining the dots

Because social media is so relatively young, and fast moving, there is a view that it doesn't need to follow ...

The Limits of Behavioral Targeting

Behavioral targeting is the standard for ad targeting and dynamic content serving but in spite of good automation tools

PAY TO SEND MESSAGES ON FACEBOOK?

Want to send a message to Mark Zuckerberg?

Is Digital Transparency Good for Business?

In a recent Monday morning business meeting, my client begins discussing my private life - complete with visual aid.

A Bit of Brazil in our Doughnut

How does a Brazilian mobile expert end up at a Digital Doughnut networking event in a Hoxton Square bar?

Duplicate Content and SEO

With Google Updates hitting webmasters on a regular basis, I thought it would be a good idea to make sure that your website was compliant with the Panda updates, particularly concentrating on duplicate content.

Email Marketing: still going strong in the 21st Century

everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).

Experiential Destination Store Opens in London's Tech City

5 Easy Ways to Amplify Your Social Reach Today

Marketing is all about generating new leads. Whether it be through email marketing, SMS marketing or voice broadcasting, at the end of the day, we all want more leads. Are you taking advantage of a little thing called...

A New Survey Reports Brand Marketing A More Important Skill Requirement Than Digital Marketing

A recent survey suggests brand marketing has overtaken digital marketing as a key skill for new marketing employees

Why it's time for Loyalty 2.0

Mobile is proving highly disruptive in the retail sector. One area that frequently gets overlooked is what this implies for Loyalty Programmes.