Article

John Danenbarger
John Danenbarger 8 March 2013
Categories Social Media

PAY TO SEND MESSAGES ON FACEBOOK?

Want to send a message to Mark Zuckerberg?

The Benefit of a Buck

 

But the fee does deliver one benefit besides stopping mass mailings. If you get a message saying that you have to cough up a buck to write a message to someone on Facebook, think of it as a reminder that you are doing something wrong.

 

You should not be sending messages to people you do not know on Facebook. You should be building connections with them first. You should follow their page, place comments on their posts and mention them in your own posts so that you drag them back to your page.

 

You do not have to invite them to follow you, “like” you, or “friend” you but, if you are saying the right things, offering valuable insight and delivering content that they find interesting, you should find that the response happens anyway.

At that point, any message you send them will not be a demand that primarily benefits you — the usual characteristic of unsolicited mail. It will be received as an offer that can benefit the recipient. Because your contact now knows you, he or she will know that you have got a service or a product that can help.

 
It takes longer to build that relationship, but not only will your message get read, it will not cost you a hundred bucks (or even a dollar) to send it.

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