Article

Categories Innovation & Trends

Is Digital Transparency Good for Business?

In a recent Monday morning business meeting, my client begins discussing my private life - complete with visual aid.

It seems the digital landscape is evolving so rapidly that a shift has occurred. I remember experimenting with chat rooms in junior high (hey, if that’s the most mischievous thing a group of bored teenagers was doing, my parents probably consider themselves lucky!). I lived out in the boonies, so didn’t have internet access at the time, but my best friend did. We’d have slumber parties at her house and venture online for entertainment once in a while. It was all innocent fun, but we’d create false persona’s to mess with other chatters. And I have a feeling we weren’t the only ones.

 

I’m willing to bet those types of shenanigans still occur today, but how often? Does your Linked In profile or Facebook page paint an accurate picture of the real you? Probably. And why is that? One word: transparency.

 

Rather than using the web as a place to escape and hide, people are using social media as a place to build and strengthen relationships – personal and otherwise.

 

Our professional and personal lives are colliding more now than ever before. It’s not uncommon for me to conduct a business meeting and get back to my desk only to see an invite via Linked In or FB from the person I just met.

 

The shift seems to be a realization that in the end, the ‘at work’ self and the ‘at play’ self make up the whole human. You can choose the degree of transparency, but allowing the two to overlap can actually lead to a greater understanding of your colleagues and customers, just as it can for your friends and relatives.

 

The more people understand each other, the more they usually trust each other. Does trust matter in the business world? Absolutely.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Infographic: The State of Universal Content Management 2020

Infographic: The State of Universal Content Management 2020

Marketers are wasting too much time on unnecessary content-related tasks due to siloed organisational structures and lack of technology integration. This was a key takeaway from a London Research report published...

Linus Gregoriadis
Linus Gregoriadis 30 June 2020
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more