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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
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Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
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Latest articles

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From Success to Setback: Lessons in MarTech Decision-Making

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

Andrew Addison
Andrew Addison 29 November 2023
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The Power of Print Advertising and Sales Funnel Statistics

The Power of Print Advertising and Sales Funnel Statistics

In an era dominated by digital marketing, print advertising statistics reveal a different narrative. Print advertising remains a significant and effective part of the marketing landscape. This article explores the...

Ashit Sharma
Ashit Sharma 29 November 2023
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SaaS Onboarding Made Easy – Your Guide to Success

SaaS Onboarding Made Easy – Your Guide to Success

Discover the secrets to smooth and effective SaaS (Software as a Service) onboarding. Learn why it's essential, and explore best practices to enhance user experiences. Find out how personalized journeys, intuitive...

Ravi Shukla
Ravi Shukla 28 November 2023
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It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
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Enhancing Loyalty Programs with Smart Packaging and QR Codes

Enhancing Loyalty Programs with Smart Packaging and QR Codes

In today's fiercely competitive market, with unprecedented inflation, brands are continuously exploring innovative strategies to foster customer loyalty, enhance sales growth, and gain valuable consumer insights...

Jenny Stanley
Jenny Stanley 24 November 2023
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Why Getting Your Black Friday Marketing Right is Paramount to Festive Sales Success

Why Getting Your Black Friday Marketing Right is Paramount to Festive Sales Success

Cutting through the Black Friday noise has never been harder. What better time, therefore, to explore the dos, don'ts, challenges, and opportunities for retail marketing before the big day.

Katrina Smart
Katrina Smart 23 November 2023
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 How Does AI Influence the Future of Digital Marketing?

How Does AI Influence the Future of Digital Marketing?

AI has been a prominent force in the digital marketing space for a few years now, but the rise of AI tools such as Chat and AI personalisation has taken the marketing world by storm in 2023. But what does the future...

Rebecca Wheble
Rebecca Wheble 23 November 2023
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Is Email Dead, Or Are We Just Bored With It?

Is Email Dead, Or Are We Just Bored With It?

In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others...

Julia Herd
Julia Herd 22 November 2023
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How Blockchain DApp Development is Paving the Way for the Future

How Blockchain DApp Development is Paving the Way for the Future

Since its debut, blockchain technology has caused waves in several sectors. Blockchain technology has great promise for creating Decentralized Applications (DApps). DApps are revolutionary; they are changing how we...

ruth weiler
ruth weiler 22 November 2023
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Customer-Centric Marketing: The Heartbeat of Modern UK Retail

Customer-Centric Marketing: The Heartbeat of Modern UK Retail

The UK retail scene, with its diverse offerings from luxe brands to quaint local stores, is witnessing a paradigm shift: The rise of customer-centric marketing. This isn’t just about selling; it’s about understanding,...

Andrew Addison
Andrew Addison 21 November 2023
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Popular articles

Marketing Emails vs Newsletters: What’s the Difference?

Marketing Emails vs Newsletters: What’s the Difference?

If anyone can clarify the difference between marketing emails and newsletters, it’s Alexander Melone, co-founder of San Francisco-based email marketing agency CodeCrew. But, as we’re about to find out, the distinction...

Alex Melone
Alex Melone 14 November 2023
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10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
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How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
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Customer-Centric Marketing: The Heartbeat of Modern UK Retail

Customer-Centric Marketing: The Heartbeat of Modern UK Retail

The UK retail scene, with its diverse offerings from luxe brands to quaint local stores, is witnessing a paradigm shift: The rise of customer-centric marketing. This isn’t just about selling; it’s about understanding,...

Andrew Addison
Andrew Addison 21 November 2023
Read more
Best Practices for Effective Dashboard Design

Best Practices for Effective Dashboard Design

In the age of data-driven operations, dashboards have emerged as an essential tool for businesses. They serve as a gateway to data, enabling users to monitor, analyze, and visually represent vital performance...

Ravi Shukla
Ravi Shukla 17 November 2023
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