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PR Technology Vendor Selection Guide
Technology to support the PR cycle has evolved significantly as the media channels available to journalists and influencers have multiplied.
It is crucial for brands and agencies to be able to target the right journalists, and also to monitor coverage across a growing range of established and emerging media properties, including traditional and social media.
This report from London Research and Cision contains the following sections to help you find the right PR tech vendor for your unique business requirements:
- The vendor selection process
- Build the business case for investment
- Define internal requirements
- Decide the shortlist of vendors
- The Request for Proposal
- Evaluation of shortlisted vendors
- Select your PR tech partner
- Vendor scoring matrix
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