The State of Product Discovery in Digital Commerce

Product discovery has become a crucial area of competition for online retailers, with ecommerce leaders taking a holistic approach to site search, merchandising and personalisation.

This London Research report, produced in partnership with Attraqt, is based on a survey of more than 350 online retailers. The whitepaper looks at how ecommerce ‘leaders’ differ from the mainstream in their understanding of the customer journey and their approach to product discovery.

Sections in the report include:

• What is product discovery?
• Understanding customers’ problems
• Benefits of better product discovery, and barriers to realising them
• Technology issues
• Key takeaways

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