Research Reports

Content Marketing: Moving from Tactics to Strategy

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1 July, 2021

Content Marketing: Moving from Tactics to Strategy

London Research

This whitepaper from London Research and ContentCal looks at how brands can become more effective at content marketing by focusing on the things that really matter.

Based on a series of interviews and a virtual roundtable, the report outlines some of the challenges facing marketers relating to resourcing and understanding of value.

The whitepaper also includes recommendations for companies trying to be more strategic in their approach.

Sections in the report include:

  • Stepping off the content treadmill
  • Measurement and attribution
  • Winning support from the rest of the business

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