What's new

From Success to Setback: Lessons in MarTech Decision-Making
Andrew Addison
By Andrew Addison 29 November 2023

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative. But it would be wrong to say that all technologies are the same.

Featured article
Read more
What's On
GTM Motions: Accelerate Your Results in 2024

GTM Motions: Accelerate Your Results in 2024
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

Read more
Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

Read more
Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

Read more
B2B Product Marketing in a Rapidly Changing World Part 1: Understanding the Customer

B2B Product Marketing in a Rapidly Changing World Part 1: Understanding the Customer

Read more
B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

Read more

Latest resources

See all
2023 Digital Engagement Benchmarks: Financial Services

2023 Digital Engagement Benchmarks: Financial Services
More Better Leads Forever

More Better Leads Forever
Budgeting and Forecasting Software Pricing Guide

Budgeting and Forecasting Software Pricing Guide
Banking as a Service

Banking as a Service
Demand Exchange Webinar Guide 2023

Demand Exchange Webinar Guide 2023

Our Research

See all
The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
Read more
Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
Read more
Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
Read more
PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
Read more
Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
Read more

Latest articles

See all
Brands and Agencies Need to Work Together to Capitalize on the Reinvention of Affiliate Marketing

Brands and Agencies Need to Work Together to Capitalize on the Reinvention of Affiliate Marketing

Affiliate marketing used to be seen as the poor relation of digital marketing. Not any more. But even as the channel grows in scope and popularity, it’s still not fully accepted as part of the omnichannel mix. And...

Michael Nutley
Michael Nutley 8 December 2023
Read more
Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being appropriated towards the 25th December not to mention the preceding festive shopping...

Maor Sadra
Maor Sadra 8 December 2023
Read more
The Future of Digital Marketing: Emerging Trends to Watch in 2024

The Future of Digital Marketing: Emerging Trends to Watch in 2024

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by...

Atman Rathod
Atman Rathod 7 December 2023
Read more
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX

Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX

Navigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler data times, this article emphasises that having an abundance of data isn’t...

Andrew Addison
Andrew Addison 6 December 2023
Read more
Unlocking the Potential of Infographic Marketing Statistics with ChatGPT

Unlocking the Potential of Infographic Marketing Statistics with ChatGPT

In today's dynamic digital landscape, capturing your audience's attention is no small feat. This challenge has driven innovation in content marketing, leading to a powerful synergy between ChatGPT, an advanced...

Ashit Sharma
Ashit Sharma 6 December 2023
Read more
SaaS Dashboard in UX Design: A Guide for Designers

SaaS Dashboard in UX Design: A Guide for Designers

An effective dashboard is essential for success in the world of software as a service (SaaS). To achieve this, adhering to best practices that emphasize user experience, functionality, and visual appeal is essential...

Ravi Shukla
Ravi Shukla 5 December 2023
Read more
Marketing 2030: 5 Martech Trends You Can Prepare For Now

Marketing 2030: 5 Martech Trends You Can Prepare For Now

With so much month-to-month and year-to-year change and uncertainty, it’s a well known fact that predictions are never absolute or finite. This is especially true in the world of marketing. However, trends can be...

Jamie Burrell
Jamie Burrell 4 December 2023
Read more
Digital Transformation Waste Bill Expected to Be $2 Trillion by 2026

Digital Transformation Waste Bill Expected to Be $2 Trillion by 2026

New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process.

Andy Whitmore
Andy Whitmore 1 December 2023
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
Debunking Common SEO Myths: What You Need to Know

Debunking Common SEO Myths: What You Need to Know

SEO is vital for online success but riddled with myths. This post debunks common misconceptions to help you navigate SEO effectively.

Lark Begin
Lark Begin 30 November 2023
Read more

Upcoming events

See all

Popular articles

The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
From Success to Setback: Lessons in MarTech Decision-Making

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

Andrew Addison
Andrew Addison 29 November 2023
Read more