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Navigating the Future of Personalized Marketing with AI
Nick Watt
By Nick Watt 21 September 2023

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an essential.

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Rethinking Digital Marketing in a Post-Cookie Era

Rethinking Digital Marketing in a Post-Cookie Era
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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B2B Product Marketing in a Rapidly Changing World Part 1: Understanding the Customer

B2B Product Marketing in a Rapidly Changing World Part 1: Understanding the Customer

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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More Better Leads Forever Part 1

More Better Leads Forever Part 1
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B2B Insights
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Strategic Guide to Lead Conversion: How Marketing and Sales Functions Must Evolve to Succeed
Customer Engagement Lookbook GERMAN

Customer Engagement Lookbook GERMAN
More Better Leads Forever Part 2

More Better Leads Forever Part 2

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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

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Closing the Gap

Closing the Gap

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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
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What’s it Really Like to Work in Social Media?

What’s it Really Like to Work in Social Media?

The Unfiltered Realities of the Modern Social Media Manager. Hootsuite dives into the messy reality of what it's actually like to work in social media with their inaugural Social Media Career Report.

Hootsuite: Social Media Marketing & Management
Hootsuite: Social Media Marketing & Management 28 September 2023
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Beyond ROI: The Many Benefits of Partnership Marketing

Beyond ROI: The Many Benefits of Partnership Marketing

When we think of the departments most focused on numeric data, our first thoughts will likely lead to engineering, finance and IT. In most modern organizations, however, you’d be hard-pressed to find any department...

Amanda Neuts
Amanda Neuts 27 September 2023
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Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

Over the past few years, there has been a big push from Google to use its tools to manage your Google Ad campaigns. But is it ireally in your best interest?

Ben Hirons
Ben Hirons 27 September 2023
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Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Trust in advertising is dwindling. Ad fraud, in particular, has skyrocketed. And who suffers the consequences? Brands. Through the loss of revenue, share of voice and trust. To tackle this landscape, brands must look...

Ben Zloof
Ben Zloof 26 September 2023
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Bridging the Digital Divide: How Choosing the Right Vendor Can Help Brands Close the Accessibility Gap

Bridging the Digital Divide: How Choosing the Right Vendor Can Help Brands Close the Accessibility Gap

With just 3% of the world’s top one million websites accessible to people with disabilities, the digital divide is real - and a real barrier to independent living for more than a quarter of the population. A new...

Tamsin McCahill
Tamsin McCahill 25 September 2023
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Generative AI is About to Re-Shape Market Research

Generative AI is About to Re-Shape Market Research

Since the launch of ChatGPT last year, generative AI has dominated discourse around technology. This next epoch in digital might free us from the drudgery associated with information work, or it might take your job...

Matt Hay
Matt Hay 25 September 2023
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Connected Packaging: Future Trends & Improving Consumer Engagement – Join Our Webinar!

Connected Packaging: Future Trends & Improving Consumer Engagement – Join Our Webinar!

Date and Time: Thursday, September 28th, 09:30 – 10:30 am GMT+1. Are you curious about the future of packaging and how it’s reshaping industries while opening up new opportunities for brand engagement and...

Jenny Stanley
Jenny Stanley 22 September 2023
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Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
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Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

In an increasingly digital world, platforms like TikTok, X (formerly Twitter), Instagram and Facebook have seamlessly integrated into our lives, offering spaces for self-expression, connection and even marketing...

Chris Price
Chris Price 21 September 2023
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CX Conversations: Can Procurement and Agencies Be Allies?

CX Conversations: Can Procurement and Agencies Be Allies?

In this CX Conversations, Candyspace Managing Director, Matt Simpson, sits down with Stuart Dunk, Founder and Managing Director of Don't Forget to Look, to discuss everything that agencies and procurement...

Candyspace Media
Candyspace Media 20 September 2023
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Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
Read more
The Future of Ecommerce with the Metaverse

The Future of Ecommerce with the Metaverse

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?"

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Mahboob Ali 30 August 2023
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The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
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‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

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Streaming Society: The Social Impact of Live Streaming in the Digital Age

Streaming Society: The Social Impact of Live Streaming in the Digital Age

This article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

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Sim Johnsons 1 September 2023
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