The Challenges of Customer Lifetime Value (CLV)

By Peter Rivett-Jones 24 May 2023

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and measuring it is difficult.

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The Challenges of Customer Lifetime Value (CLV)We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

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