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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
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Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
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Latest articles

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The Role of AI in Transforming eCommerce

The Role of AI in Transforming eCommerce

The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce.

Gaurav Sharma
Gaurav Sharma 17 October 2024
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Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
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Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 October 2024
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UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

The award was launched by the UK Advertising Exports Group (UKAEG) to recognise exceptional leaders who have significantly strengthened UK-US relations within the advertising industry.

Nick Colthorpe
Nick Colthorpe 14 October 2024
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The Ultimate Guide to Interactive Video Marketing

The Ultimate Guide to Interactive Video Marketing

Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos...

Ghia Marnewick
Ghia Marnewick 10 October 2024
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Seeing is Believing? Deepfake Detection at the Time of Super Election Year

Seeing is Believing? Deepfake Detection at the Time of Super Election Year

The year 2024 is shaping both technology and global politics. With the help of innovative AI products, it only takes a few clicks to create a text, image, or even a video that is shared on social media in a matter of...

Zsofia Raffa
Zsofia Raffa 9 October 2024
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Podcast – Data-Driven Decisions: The Business Advantage

Podcast – Data-Driven Decisions: The Business Advantage

Recorded in partnership with SNP, a world leading data transformation company, and on location at GSK's London office, Russell Goldsmith is joined by Shobie Ramakrishnan, Chief Digital and Technology Officer, GSK...

Russell Goldsmith
Russell Goldsmith 8 October 2024
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Best SaaS Integration Platforms: Examples and Importance

Best SaaS Integration Platforms: Examples and Importance

Businesses are always finding ways to run more smoothly and accomplish more. One tool that helps them achieve better performance is the SaaS integration platform. SaaS stands for Software as a Service. It connects...

Natalia Polomkina
Natalia Polomkina 3 October 2024
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Vital Ingredients for a Successful M&A Transaction For a People-Centric Business

Vital Ingredients for a Successful M&A Transaction For a People-Centric Business

Successful M&A in people-focused industries requires balancing personal chemistry, cultural fit, and a strong business proposition, helping align leadership, retain talent, and maintain client relationships.

David Blois
David Blois 1 October 2024
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How Can Brands Showcase Their Support for Pride Beyond June?

How Can Brands Showcase Their Support for Pride Beyond June?

With Pride flags having been taken down, and streets cleared of rainbow confetti and glitter post parades, another Pride month has come to an end. While it’s widely known that June is the month to celebrate the LGBTQ+...

Vidisha Gaglani, CEO, Streetbees
Vidisha Gaglani, CEO, Streetbees 26 September 2024
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Popular articles

How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
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10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
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Thought Leadership Content – Why Bother?

Thought Leadership Content – Why Bother?

In the increasingly crowded market, brands and businesses constantly compete for attention, and standing out is harder than ever. One smart way to differentiate yourself from the competition is through thought...

Glenn Matchett
Glenn Matchett 29 August 2024
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The Future of Digital Marketing: Emerging Trends to Watch in 2024

The Future of Digital Marketing: Emerging Trends to Watch in 2024

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by...

Atman Rathod
Atman Rathod 7 December 2023
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