Pure Plays - It Pays to Know your Customer
There’s no denying it’s tough on the high street, but it is becoming clear it’s not just bricks-and-mortar retailers who may be struggling.
So, faced with the risk of sliding sales, what can pure plays like Boohoo and Farfetch pull out of the bag to shore up their earnings?
Here, Robert Massa, General Manager, BounceX EMEA explains how scaling behavioural marketing through identification now offers a solution.
Wulfric Light-Wilkinson12 March 2019