In response to current and constantly evolving conditions, the shift to digital channels has been greatly accelerated – and depending on your level of preparation, that poses either an opportunity or a threat.
Uncertainty will be a huge issue in the New Normal, so resilience needs to be built deep into your marketing activities. Your future success will require you to introduce many incremental changes across every aspect of your digital marketing efforts, the sum total of which will help you to build resilience and agility.
In this session, Mapp Digital will help you to prepare for this new reality, with definitive guidance on how to review your marketing programmes to bake in resilience, and provide specific approaches to help you to gain brand success.
At the end of the session, you will receive The Digital Marketing Playbook, a must-have interactive guide featuring 100 tactics that will make it easy to identify the next opportunities for improvement that will provide the greatest uplift in ROI with the least amount of effort.