Consumers Want More Than Just Data to Define a Personalised Experience
The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and marketing automation tools enabling brands to narrow in on consumer behaviour. And although personalisation is often linked to marketing technology, crafting the blueprint for digital experiences should be connected to psychology, design and brand experience. Do consumers think brands are relying too much on emergent technology for personalised marketing, or are they using breakthroughs effectively to generate genuine connections with online shoppers?
Floris Oranje26 November 2019