Reports

Advertisers Guide to Influencer Marketing

Please login or register to download the report

7 June, 2018

Advertisers Guide to Influencer Marketing

PerformanceIN

Over the last couple of years, influencer marketing has seen explosive growth and taken the marketing industry by storm.

It’s by no means a new concept. In the past, brands may have focused on celebrities and models. Today, however, the rise of social media and consumers’ increasing preference for ‘authentic’ trusted opinion has given everyday individuals the opportunity to create their own personal brands. As a result, they have earned huge followings and high levels of engagement.

There is no doubt that the influencer marketing landscape will continue to grow and evolve, bringing fresh challenges for marketers to get to grips with.

Since influencers also have the ability to drive sales offline, brands will need to start connecting the dots and tracking the impact of their influencer campaigns both in-store as well as online. 

Sponsored by Rakuten Marketing, this report offers a review and tips for advertisers working across a range of disciplines. The resulting Guide should be of great benefit to companies looking to build through a series of cost-effective methods.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
2021 Consumer Finance report: How Covid-19 is impacting banking and payments

2021 Consumer Finance report: How Covid-19 is impacting banking and payments

London Research
Trustpilot
Read more
First in Line: Early Technology Adopters Around the Globe

First in Line: Early Technology Adopters Around the Globe

YouGov
YouGov
Read more
Engineered Systems Past, Present & Future

Engineered Systems Past, Present & Future

Data Intensity
Data Intensity
Read more
Supermarkets 2025: Research Report

Supermarkets 2025: Research Report

Bazaarvoice
Bazaarvoice
Read more
The Asteroid Has Hit... Now What? - Watch Now

The Asteroid Has Hit... Now What? - Watch Now

censhare
censhare
Read more