Advertisers Guide to Influencer Marketing

Over the last couple of years, influencer marketing has seen explosive growth and taken the marketing industry by storm.

It’s by no means a new concept. In the past, brands may have focused on celebrities and models. Today, however, the rise of social media and consumers’ increasing preference for ‘authentic’ trusted opinion has given everyday individuals the opportunity to create their own personal brands. As a result, they have earned huge followings and high levels of engagement.

There is no doubt that the influencer marketing landscape will continue to grow and evolve, bringing fresh challenges for marketers to get to grips with.

Since influencers also have the ability to drive sales offline, brands will need to start connecting the dots and tracking the impact of their influencer campaigns both in-store as well as online. 

Sponsored by Rakuten Marketing, this report offers a review and tips for advertisers working across a range of disciplines. The resulting Guide should be of great benefit to companies looking to build through a series of cost-effective methods.