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Mobile First Mentality - Turning Browsers Into Buyers

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12 December, 2016

Mobile First Mentality - Turning Browsers Into Buyers

WBR Digital

Mobile is very much front of mind for retailers today, as the percentage of eCommerce transactions happening on a mobile device is steadily increasing. But card abandonment on mobile continues to stay high, and retailers are looking for ways to turn browsers into buyers.

We wanted to know how Europe’s leading retailers are changing their mobile strategy and what challenges they face along the road. That’s why we surveyed 100 of them about their biggest pain points.

Insight you'll discover:

  • Their top six M-Commerce challenges
  • Where they spend their budget and if they’re investing more the coming year
  • What mobile tactics they’re already using
  • And much more!

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