The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

• Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you
• Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords
• Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor
• Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Get involved with Benchmark

We are looking for speakers, collaborators and event sponsors to contribute to the day. If you’d like to get involved, get in touch and let us know a little more about what you can bring to the Benchmark party.

Agenda Topics Include:

 09:00 – 09:30     Registration & Coffee     
 09:30 – 09:45     Welcome - Jon Myers, Chief Growth Officer, DeepCrawl     
 09:45 – 10:10     Omi Sido – Senior Technical SEO at Canon Europe     
 10:10 – 10:35     Alan Reeves – Director of Search, Click Consult     
 10:35 – 11:00     Tom Cheesewright – Founder of applied futurism practice, Book of the Future and creator of the Futurist’s Toolkit     
 11:00 – 11:20     Coffee Break     
 11:20 – 11:50     Anu Adegbola – Paid Performance Manager, Zoopla     Morning Panel Session Start
 11:50 – 12:15     Bas van den Beld – Digital Marketing Strategist, State of Digital     Morning Panel Session Ends
 12:15 – 12:40     David Karellen – Head of Paid Search, Click Consult     
 12:40 – 13:05     Amanda Coleman – Head of Corporate Communications, Greater Manchester Police     
 13:05 – 14:05     Lunch     
 14:05 – 14:30     Zak Edwards – Managing Director, Prezzybox     Afternoon Panel Session Starts
 14:30 – 14:55     Paul Morris – Digital Marketing Director, PZ Cussons     Afternoon Panel Session Ends
 14:55 – 15:20     Nick Wilsdon – SEO Lead, Global Channel Optimisation, Vodafone     
 15:20 – 15:40     Coffee break     
 15:40 – 16:05     Lukasz Zelezny – Head of Organic Acquistion, uSwitch     
 16:05 – 16:30     David Edmundson-Bird – Principal Lecturer in Digital Marketing & Enterprise Associate Director: Digital Innovation, MMU     
 16:30 – 16:55     Sabrina Garuff – Agency Development Manager, Google     
 16:55 – 17:00     Conference Close     
 17:00 – 18:45     Conference Drinks – INNSIDE    

Speakers Include:

Anu Adegbola, Paid Performance Manager, Zoopla
Bas van den Beld, Digital Marketing Strategist, State of Digital
Tom Cheesewright, Futurist and Speaker
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police
Danny Denhard, Head of Growth & Product Marketing, JustGiving
David Edmundson-Bird, Principal Lecturer, Manchester Metropolitan University
Zak Edwards, Managing Director, Prezzybox
Sabrina Garufi, Agency Development Manager, Google Ireland
David Karellen, Head of Paid Search, Click Consult
Sean McDonnell, National Digital Manager, Slater and Gordon
Paul Morris, Global Digital Marketing Director, PZ Cussons
Jon Myers, Chief Growth Officer, DeepCrawl
Alan Reeves, Director of Search, Click Consult
James Rowland, Search Manager, Financial & Risk, Thomson Reuters
Omi Sido, Senior Technical SEO, Canon Europe
Nick Wilsdon, SEO - Global Channels Optimisation, Vodafone
Lukasz Zelezny, Head of Organic Acquistion, uSwitch.com