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Why and How to Write Marketing Case Studies

You have probably heard that case studies are a powerful marketing tool that companies use to showcase their services and expertise. In our market, in Ukraine, they are used by everyone from hairdressers to high-tech IT companies. In this column, as a content writer for an advertising agency, I will explain this phenomenon and delve into what case studies are, the different types they can take, and how to write them. Throughout the article, I will draw on my own experience and reference materials in which I have been involved in writing.

Polina Kedis7 June 2023
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The decline of third party data

VP and Market Director, UK, SC, MEA at Emarsys

Grant Coleman31 August 2018
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The Power of Search - Emily Hill, Write My Site (Interview)

Digital Doughnut presents Emily Hill of Write My Site & Bertie Stephens of Flubit speaking at the next Digital Doughnut meet-up, ‘The Power of Search' on September 30th, 2014.

Digital Doughnut Contributor28 September 2014
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June 7 2016

Digital Travel Summit

Join us on 07 – 08 June at Digital Travel, the ONLY VP and Director level event for 250+ of the world’s most dynamic digital travel executives from the top Hotels, Airlines, OTAs and Cruiselines. It will provide you with a “how to” guide to transform your digital strategy to drive online revenue growth.

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China Digital Strategy For The SME Summarized

How does an SME, with no prior or limited exposure to the China market, use digital strategy to reach realistic goals?

Ernie Diaz20 January 2016
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Protect and Enhance your Brand: Why You Need Facebook Business Manager

If you don’t use the right tools, advertising on Facebook can be ineffective, or even damage your brand. Facebook Business Manager is a free tool through which you can manage accounts, Pages, and users permission, as well as track statistics through one interface. Facebook and Aitarget, the social network’s marketing partner, explain how to harness greater success using Business Manager.

Julia Beketova14 February 2020
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How Can We Avert a Digital Talent Crisis?

As organisations enter the ‘digital transformation age', they are realising the value of viewing the future from the perspective of what the world needs next rather than how they currently do business.

Be Kaler5 September 2014
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December 11 2017

An Event Apart - Denver

An Event Apart Denver is three days of intense focus on digital design, UX, and more. If you care about creating the best possible experiences for the people who use your work, and crave concentrated time to level up your skills in the company of your peers, An Event Apart is the conference you’ve been waiting for.

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7 habits of successful digital marketers in 2014

Seven essential habits digital marketers need to embrace for success in 2014.

Suzanne Stock10 March 2014
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Marketing on Facebook: Complete DigitalSense Guide

Facebook as a platform has been on a journey to work out how it best functions as a brand marketing tool, without putting off its users in the process.

Jerry Daykin18 December 2015
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Why You Should Be Super Excited about TFM 2016

200 speakers. 15 theatres. 100's of martech exhibitors. All free. TFM is delivering a super-charged show to match the pace of change in this exciting (yet daunting) time of marketing. With the dawn of smart analytics, A.I., marketing automation and a plethora of new technologies, marketing is transforming from an art to a science. Take a look at what you can discover at the show below.

Simran Bhogal15 September 2016
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The 5 Best Performing Digital Ads You Wouldn't Want To Miss

Digital marketing opens your business to a demographic incomparably larger than what can be attracted locally. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients and learn more about their needs, it will extend your reach globally, it will save you money, it will create brand loyalty, and it will give you instant feedback. So why the procrastination? Why isn't every single large and small business using it? 

Jenny Stanley25 January 2021
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October 23 2014

Inspiration - Think Again

In short, snappy sessions, speakers from a variety of businesses and backgrounds will talk about what has inspired them, the problems they faced bringing their ideas to life, and the effect their ideas had on their businesses.

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Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Covid means cash is being used less in favour of online payments, contactless cards and mobile wallets. To make the transition to digital services they can trust, customers are prioritising word of mouth and consumer ratings above advertising and social media.

Sean Hargrave20 January 2021
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Launching Your First Mobile App Part 1

Part one of a series of posts about launching an app.

Durgesh Kaushik27 March 2015
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4 Ways to Excel at Video Marketing Like a Pro!

Video marketing is using videos to promote and market your products or services to increase engagement on your digital and social channels, educate your customers and reach your target audience groups with new mediums.

Priya Kumari20 April 2021
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My Kingdom For A Smartphone!

Why today's Shakespearean protagonist could well find himself beseeching the heavens for a smartphone.

Oisin Lunny5 February 2015
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How Effective is Graphic Design in Marketing?

Graphic designs play a major role in marketing. They can help to attract an audience and help brands stand out. Let's discuss in detail, how effective graphic design is in marketing.

Anne Carton16 March 2022
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How to Write an Article with ChatGPT: Instruction by Artificial Intelligence

I decided to ask ChatGPT how to write articles with its help. All further text is written by artificial intelligence (AI). I only asked questions and compiled the answers into text.

Polina Kedis18 April 2023
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15 Strategies For Incorporating SEO Best Practices Into Your Content Marketing

Understanding how intertwined SEO and content are, and how content impacts your search presence, is the first steps in incorporating SEO best practices into content marketing.

Sujan Patel23 November 2015
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