Article

Digital Doughnut Contributor
Digital Doughnut Contributor 28 September 2014

The Power of Search - Emily Hill, Write My Site (Interview)

Digital Doughnut presents Emily Hill of Write My Site & Bertie Stephens of Flubit speaking at the next Digital Doughnut meet-up, ‘The Power of Search' on September 30th, 2014.

Digital Doughnut presents Emily Hill of Write My Site & Bertie Stephens of Flubit speaking at the next Digital Doughnut meet-up, ‘The Power of Search’ on September 30th, 2014.

Online search has become so powerful and increasingly essential to pay attention to, not only as a digital marketer, but as a consumer! From looking for a local plumber to purchasing the latest piece of tech, companies and consumers are becoming smarter in the way that they operate online. The speakers at the September Digital Doughnut meet-up are both search ‘experts’ and will look at the power of search from both perspectives, e-commerce for businesses and for consumers.

 

Emily Hill will be speaking about Semantic Search - ’Create content that will appeal to both people and Google!’ I stumbled across Emily when I was researching content marketing. She runs a workshop on copywriting best practice at the Content Marketing Show which comes highly recommended.

For the last 8 years Emily has been developing Write My Site, a content marketing agency based in Ealing, West London. They specialise in helping businesses improve their online visibility through blogging, social media marketing and top notch web content.

What I loved about Emily’s motto is she understands and truly believes that everything people write online should be understood both by humans and search engines. Which seems like common sense, but we have all seen some of the crazy ways people try to drive traffic to their webpage!

“What do you want the audience to take away from your presentation?”

Emily: “I’d love for the audience to gain a real understanding of semantic search: what it is, why it matters, and how to create content that will appeal to both people and Google.”

“What are your predicted digital marketing trends for 2015?”

Emily: “I think awareness of the need for excellent written content will continue to increase. Search algorithms are becoming ever more sophisticated, and they are getting better at distinguishing genuinely helpful articles and web pages from generic blurb!”

“What is your favourite Doughnut?”

Emily: “Definitely the classic jam doughnut!”

Register for ‘The Power of Search’ Tuesday 30th September, Zigfrid Von Underbelly, 11 Hoxton Square, London.

 

WIN DOUGHNUTS!

 Doughnuts

 Win a box of mouth-watering Crosstown Doughnuts! To win, simply follow @Digitaldoughnut & @CrosstownDough and Tweet us your favourite doughnut flavour! We’ll pick the winner of a box of Crosstown Doughnuts on Tuesday September 30th.

 

 

 Register

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Infographic: The State of Product Discovery 2023

Infographic: The State of Product Discovery 2023

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

Linus Gregoriadis
Linus Gregoriadis 25 May 2023
Read more
The Use of Chatbots in Improving Customer Experience and Brand Engagement

The Use of Chatbots in Improving Customer Experience and Brand Engagement

Chatbots have become increasingly popular in recent years, and have been used by many businesses as a tool for improving customer experience and brand engagement. A chatbot is a computer program designed to simulate...

Brack Nelson
Brack Nelson 18 May 2023
Read more
The Top Ecommerce SEO Trends for 2023

The Top Ecommerce SEO Trends for 2023

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are...

Jagdish Mali
Jagdish Mali 23 May 2023
Read more