Article

Digital Doughnut Contributor
Digital Doughnut Contributor 28 September 2014

The Power of Search - Emily Hill, Write My Site (Interview)

Digital Doughnut presents Emily Hill of Write My Site & Bertie Stephens of Flubit speaking at the next Digital Doughnut meet-up, ‘The Power of Search' on September 30th, 2014.

Digital Doughnut presents Emily Hill of Write My Site & Bertie Stephens of Flubit speaking at the next Digital Doughnut meet-up, ‘The Power of Search’ on September 30th, 2014.

Online search has become so powerful and increasingly essential to pay attention to, not only as a digital marketer, but as a consumer! From looking for a local plumber to purchasing the latest piece of tech, companies and consumers are becoming smarter in the way that they operate online. The speakers at the September Digital Doughnut meet-up are both search ‘experts’ and will look at the power of search from both perspectives, e-commerce for businesses and for consumers.

 

Emily Hill will be speaking about Semantic Search - ’Create content that will appeal to both people and Google!’ I stumbled across Emily when I was researching content marketing. She runs a workshop on copywriting best practice at the Content Marketing Show which comes highly recommended.

For the last 8 years Emily has been developing Write My Site, a content marketing agency based in Ealing, West London. They specialise in helping businesses improve their online visibility through blogging, social media marketing and top notch web content.

What I loved about Emily’s motto is she understands and truly believes that everything people write online should be understood both by humans and search engines. Which seems like common sense, but we have all seen some of the crazy ways people try to drive traffic to their webpage!

“What do you want the audience to take away from your presentation?”

Emily: “I’d love for the audience to gain a real understanding of semantic search: what it is, why it matters, and how to create content that will appeal to both people and Google.”

“What are your predicted digital marketing trends for 2015?”

Emily: “I think awareness of the need for excellent written content will continue to increase. Search algorithms are becoming ever more sophisticated, and they are getting better at distinguishing genuinely helpful articles and web pages from generic blurb!”

“What is your favourite Doughnut?”

Emily: “Definitely the classic jam doughnut!”

Register for ‘The Power of Search’ Tuesday 30th September, Zigfrid Von Underbelly, 11 Hoxton Square, London.

 

WIN DOUGHNUTS!

 Doughnuts

 Win a box of mouth-watering Crosstown Doughnuts! To win, simply follow @Digitaldoughnut & @CrosstownDough and Tweet us your favourite doughnut flavour! We’ll pick the winner of a box of Crosstown Doughnuts on Tuesday September 30th.

 

 

 Register

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more