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Top 10 Considerations for Choosing Marketing Automation Software

New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when choosing marketing automation software for your business.

Richard Fallah15 March 2017
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Why Global Ecommerce May be a Right Fit for You

Global ecommerce refers to the online selling of products and goods to buyers in foreign countries. It is a synonym of international ecommerce, although they may have slightly different connotations concerning the number of countries you are selling to.

Deni Kaziyska18 November 2021
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GDPR: Do You Know What Data Protection Breaches Could Cost You?

With the upcoming EU General Data Protection Regulation (GDPR) laws coming into force Europe-wide in 2018, it seems that many enterprises in the EU still do not understand these new laws and the far-reaching changes to data processing needed to comply with them.

William Yates9 May 2016
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Martech Migration

The martech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the impact of a wrong turn. For an organisation to successfully migrate their marketing automation technology to a new provider, the key areas of functionality must be explored in detail, audited and documented.

Tim Biddiscombe16 July 2020
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An Agency M&A Update with David Blois, hosted by Lucy Mann

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

David Blois24 October 2024
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How To Bag (And Keep) Large SEO / Digital Marketing Contracts

Do You Have It in You?

Rohan Ayyar30 July 2015
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The Knowledge Guide to Data Protection 2: Using data to market to customers

Digital Doughnut
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9 Ultimately Easy to Follow Best Practices for Email Marketing

How to get subscribers? What’s the secret to writing a great email? How to avoid being spammed? Find out now in our best practice guide for email marketing.

Ayswarrya G5 April 2016
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How to Write a Successful SEO Proposal

Only an SEO proposal that is relevant, comprehensive, and impressive will have a higher chance of converting, getting your prospect’s approval, and landing a deal. And now if you are wondering how to create such a proposal , read on. I

Sneha J7 May 2020
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Productcaster’s top tips for choosing a CSS partner for Agencies and Retailers

As Google Shopping and digital marketing experts, Productcaster were ahead of the game when it came to entering the Google Comparison Shopping Service (CSS) world.

Dave Trolle9 November 2018
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The Evolution of Agency Models: Keeping up with changing client needs

Client needs are changing. It’s no surprise, given the current climate. Competition is rife, and clients are being forced to deliver more in order to stay relevant in their target sectors. But we need to address the impact this has on agency offerings. Agencies need to future-proof business models and reassess how to best update, evolve and sell their services.

Chris Morris17 October 2019
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Why content marketing doesn’t work for your brand?

In fall of 2015, I joined a digital marketing agency as a content strategist. They had this incredible idea. They would list every local business in the city free of charge on their website.

Nasrullah Patel27 December 2017
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Exclusive: Social Media Marketing- A Complete Guide To Become A Savvy Marketer

Read this guide to excel at social media in terms of social media content marketing and social media paid marketing

Eren Kocyigit23 March 2015
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Your Guide to Building a B2B eCommerce Strategy

Dynamicweb
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Unleashing the Power of Event Marketing in Your Sales Funnel: In-Depth Statistics and Proven Strategies

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand recognition, engagement, and conversions.

Ashit Sharma20 November 2023
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3 Tips to Enhance Your Content Marketing in 2019

The process of content marketing is simple enough to grasp. Produce engaging and useful content for people to read, watch, love and, in the end, purchase what you are selling. But there are a few core elements that make content marketing successful.

Sharon Dargaville23 October 2018
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The content marketer’s guide to universal content domination

SDL
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The Fast-Growth Startup’s Guide to Content

Contently
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Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your eCommerce engine is firing on all cylinders because there is a lot at stake. 

Yulia Novozhilova 24 November 2017
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The 4 Digital Marketing Trends to Watch This Year

With technology advancing like never before, agility and adaptability are integral to digital marketing in 2019. And keeping up with trends in the digital marketing realm has never been more critical than it is at this moment. Here are 4 of the top trends that I foresee playing a big role in digital marketing in 2019.

Lauren Osselton15 May 2019
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