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The (Ugly) Truth Behind PR's Go-To Numbers
It’s Time to Rethink Your PR Measurement Strategy
PR and communications pros should assess what metrics they are currently using to truly access the full potential of their PR efforts. We are no longer living in a world restricted to newspapers and billboards where a very rough guess at views is acceptable.
Get the e-book to learn how to determine the true impact of your PR, including:
- A closer look at vanity metrics
- Understanding the importance of quantifying digital impact
- PR's influence on sales and business
So, if PR wants a seat at the table (and a bigger share of the budget), they need to prove their impact with tangible and actionable KPIs.
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