Reports

Turning Audience Analysis into Actionable Results

Please login or register to download the report

22 September, 2020

Turning Audience Analysis into Actionable Results

Cision

Using audience data to improve your PR

When crafting a comms campaign, we’ve always known that learning about your audience is key, but the question of “how well should we know them?” has been continually up for debate. The answer? You need to know your audience inside and out!

Advanced metrics means we can drill down into the personas of an audience at different stages of the customer journey – revealing demographics, firmographics, interests, motivations and behaviours. Understanding these details helps comms pros shape effective campaigns that have actionable results.

Download Cision's e-book for tips on:

  • Why audience analysis is critical for communication and brand positioning
  • What useful audience demographic and firmographic data you should pay attention to
  • How data trends can help optimise your messaging
  • Where to use data to tell stories and attribute pr value 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Media Report 2020

State of the Media Report 2020

Cision
Cision
Read more
State of the Press Release 2020

State of the Press Release 2020

Cision
Cision
Read more
The (Ugly) Truth Behind PR's Go-To Numbers

The (Ugly) Truth Behind PR's Go-To Numbers

Cision
Cision
Read more

Latest reports

See all
2021 Consumer Finance report: How Covid-19 is impacting banking and payments

2021 Consumer Finance report: How Covid-19 is impacting banking and payments

London Research
Trustpilot
Read more
First in Line: Early Technology Adopters Around the Globe

First in Line: Early Technology Adopters Around the Globe

YouGov
YouGov
Read more
Engineered Systems Past, Present & Future

Engineered Systems Past, Present & Future

Data Intensity
Data Intensity
Read more
Supermarkets 2025: Research Report

Supermarkets 2025: Research Report

Bazaarvoice
Bazaarvoice
Read more
The Asteroid Has Hit... Now What? - Watch Now

The Asteroid Has Hit... Now What? - Watch Now

censhare
censhare
Read more