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The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
Consumer expectations in today's digital world are demanding. But that doesn't mean brands and enterprises should avoid them. Instead, it is vital they move towards adopting what the consumer wants, and looking towards the future.
In fact, your customers want the personalised, relevant experiences that cross-channel campaign management (CCCM) can deliver. But, what can you do in order to guarantee success? Well, a good starting point is Forrester's comprehensive report.
Forrester evaluated CCCM solutions for marketer tools that provide:
- Enterprise customer data management
- Segmentation and audience tools
- Campaign design
- Orchestration for digital and offline channels
Download this report and see why Acoustic is a Leader in this evaluation of CCCM tools.