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CX Trends Report: Digital Experiences in Disruptive Times
COVID-19 radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for UK marketers and new challenges that affect how they create unforgettable customer experiences (CX).
Since the beginning of the pandemic:
77% of UK respondents say their digital experience with brands has changed
43% of UK consumers buy more online than they did before
33% of UK organisations report a workforce shortage
For Acquia's new e-book, “Design Resilient Digital Customer Experiences in Disruptive Times”, they collected the views of 8,000 consumers and 800 marketers across Australia, France, Germany, Japan, Mexico, Singapore, the United Kingdom, and the United States.
In this e-book you’ll discover:
- Trends in adoption, use, and ROI of marketing and CX technology like customer data platforms (CDP) and AI/machine learning
- Key considerations around marketing team makeup and available skill sets
- How personalisation can help brands scale and still maximize resources
Download the e-book to view UK data and analysis.