Reports

The Definitive Guide To Marketing Automation

Please login or register to download the report

19 February, 2019

The Definitive Guide To Marketing Automation

Marketo

Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to Marketo's benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling. 

Marketing automation is a must-have for modern marketing teams. It streamlines, automates, and measures marketing tasks and workflows to help you save time and money, measure investments, increase operational efficiency, and fast-track revenue growth.

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. This guide will define what marketing automation is and how it can help your company, you will also cover:

  • Why marketing automation is so hot right now
  • How marketing automation differs from other technologies such as CRM and email marketing solutions
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince internal stakeholders to act
  • The future of marketing automation

Whether you’re new to marketing automation or looking to take your marketing automation efforts to the next level, this comprehensive, resource-packed guide will help you get the most out of marketing automation for your business.

 

Adobe_-_marketo_engage_logo_500.png

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
Working with Customer Data: From Collection to Activation 

Working with Customer Data: From Collection to Activation 

Acquia
Acquia
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Upland Adestra
Read more