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The Definitive Guide To Marketing Automation
Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to Marketo's benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.
Marketing automation is a must-have for modern marketing teams. It streamlines, automates, and measures marketing tasks and workflows to help you save time and money, measure investments, increase operational efficiency, and fast-track revenue growth.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. This guide will define what marketing automation is and how it can help your company, you will also cover:
- Why marketing automation is so hot right now
- How marketing automation differs from other technologies such as CRM and email marketing solutions
- The common features and advanced functions of marketing automation tools
- How to build a business case and convince internal stakeholders to act
- The future of marketing automation
Whether you’re new to marketing automation or looking to take your marketing automation efforts to the next level, this comprehensive, resource-packed guide will help you get the most out of marketing automation for your business.