Reports

Customer Data Platform Use Cases for Retail

Please login or register to download the report

12 May, 2020

Customer Data Platform Use Cases for Retail

Acquia

Customer Data Platforms (CDPs) have become a competitive necessity for today’s retail environment. Consumers’ expectations of retailers to deliver engaging, well-timed and relevant experiences have skyrocketed, while the amount of marketing tools, channels and data silos has made meeting this expectation difficult for retail marketers. 

Many multi-channel brands have turned to CDPs to solve this problem, but understanding which CDP use cases will actually move the needle can depend on the industry, maturity of the company, and many other factors. 

This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively — across digital advertising, outbound marketing, customer engagement and analytical types of use cases. If you are just getting started on your CDP journey, download this whitepaper to learn:

  • How a unified customer database can drive incremental revenue
  • When to use a CDP for ad targeting or prospecting for new audiences 
  • How to intelligently segment your database for just the right amount of personalization for different audiences
  • How a CDP can shorten customer service calls and reduce customer churn

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Buyers Guide To Mobile Marketing Software

Buyers Guide To Mobile Marketing Software

Upland Mobile Messaging
Upland Mobile Messaging
Read more
Simplifying the Headless Architectural Paradigm: Why Today’s Competitive Visual Economy Calls for a System that Streamlines Content Delivery

Simplifying the Headless Architectural Paradigm: Why Today’s Competitive Visual Economy Calls for a System that Streamlines Content Delivery

Cloudinary
Cloudinary
Read more
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
Gartner Magic Quadrant for Digital Experience Platforms 2021

Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia
Magnolia
Read more
Tech Execs Have Spoken: DXPs Need to Be Less Complicated

Tech Execs Have Spoken: DXPs Need to Be Less Complicated

Progress
Progress
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more