Reports

Customer Data Platform Use Cases for Retail

Please login or register to download the report

12 May, 2020

Customer Data Platform Use Cases for Retail

Acquia

Customer Data Platforms (CDPs) have become a competitive necessity for today’s retail environment. Consumers’ expectations of retailers to deliver engaging, well-timed and relevant experiences have skyrocketed, while the amount of marketing tools, channels and data silos has made meeting this expectation difficult for retail marketers. 

Many multi-channel brands have turned to CDPs to solve this problem, but understanding which CDP use cases will actually move the needle can depend on the industry, maturity of the company, and many other factors. 

This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively — across digital advertising, outbound marketing, customer engagement and analytical types of use cases. If you are just getting started on your CDP journey, download this whitepaper to learn:

  • How a unified customer database can drive incremental revenue
  • When to use a CDP for ad targeting or prospecting for new audiences 
  • How to intelligently segment your database for just the right amount of personalization for different audiences
  • How a CDP can shorten customer service calls and reduce customer churn

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Selecting a Customer Data Platform for Your Organization: The 2020 Gartner Market Guide

Selecting a Customer Data Platform for Your Organization: The 2020 Gartner Market Guide

Acquia
Acquia
Read more
Customer data - Marketing's Secret Weapon

Customer data - Marketing's Secret Weapon

Jahia
Jahia
Read more
Seizing the Digital Experience Opportunity: Why the Marketing-IT Partnership is Crucial

Seizing the Digital Experience Opportunity: Why the Marketing-IT Partnership is Crucial

Jahia
Jahia
Read more
The State of CMS in the Retail Sector

The State of CMS in the Retail Sector

Magnolia
Magnolia
Read more
Customer Retention: Turn one-off Transactions into Happy Lifetime Customers

Customer Retention: Turn one-off Transactions into Happy Lifetime Customers

Mention Me
Mention Me
Read more

Latest reports

See all
Referral success in the Fashion Sector

Referral success in the Fashion Sector

Mention Me
Mention Me
Read more
The Complete Guide to Intent Marketing

The Complete Guide to Intent Marketing

Yext
Yext
Read more
No Wrong Answers: Why Search is Mission Critical for Brands

No Wrong Answers: Why Search is Mission Critical for Brands

Yext
Yext
Read more
5 Requirements of a Modern Martech Stack

5 Requirements of a Modern Martech Stack

Yext
Yext
Read more