Reports

Influencer Marketing: Science, Strategy & Success

Please login or register to download the report

9 August, 2018

Influencer Marketing: Science, Strategy & Success

ZINE

Influencer Marketing: Science, Strategy & Success provides the key insights into the world of influencer marketing that is often missed out, aiming to provide marketers and PR’s with a strategic framework for a data-driven approach to their campaigns.

We surveyed 1000 influencers to understand how brands and agencies are working with influencers alongside 1300 consumers to understand the effect recent ASA and FTC regulations have on consumer buying habits, whilst also identifying what kind of influencer marketing resonates best.

Key findings in the report:

  • 29% of influencers are asked for their audience demographics
  • Just 11% of are asked for their analytics on their blogs
  • 73% of influencers put more effort in collaborations when they feel brand resonance
  • 61% of consumers don't check whether a post is sponsored
  • Half of consumers are more likely to buy a product on the recommendation of someone who specialises in that area

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Taking Adobe Campaign to the Next Level

Taking Adobe Campaign to the Next Level

Celerity
Celerity
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more

Latest reports

See all
Show Your Customers Some Love This Valentine's Day!

Show Your Customers Some Love This Valentine's Day!

Act-On
Act-On
Read more
How reviews are changing the fashion industry

How reviews are changing the fashion industry

Trustpilot
Trustpilot
Read more
How to Improve your Reputation with Effective Social Media Management

How to Improve your Reputation with Effective Social Media Management

Reputation.com
Reputation.com
Read more
Top Trends for Online Reputation and Customer Experience Management in 2019

Top Trends for Online Reputation and Customer Experience Management in 2019

Reputation.com
Reputation.com
Read more
The ultimate omnichannel implementation guide

The ultimate omnichannel implementation guide

OmniCX
OmniCX
Read more