The complete guide to customer loyalty

Put it down to ‘shiny object syndrome’ or pressure from management, but marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. But is this driving the most revenue?

Marketing teams are missing a trick: it costs significantly less to retain customers than it does to acquire new ones, yet only 15% of companies are more focused on retention. So hw can you engage with existing customers to increase loyalty?

Learn how to invest in retention and boost the numbers that matter by:

• Defining and identifying your best customers
• Measuring customer lifetime value (CLV)
• Personalizing the customer journey with messaging that’s triggered by specific behaviors

In this guide you’ll find all the actionable advice and tactics you need to beef up an anaemic customer loyalty strategy, along with best practice examples from a range of industries. But first things first, what are the basics of getting started?