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The complete guide to customer loyalty
Marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. For this reason, marketing strategies tend to go heavy on acquisition over retention.
But is your marketing missing a trick? It costs significantly less to retain customers than it does to acquire new ones, yet only 15% of companies are more focused on retention. Considering that the probability of selling to an existing customer is 60-70%, it makes a lot of sense to invest in retention to boost the only numbers that really matter: sales. So how can marketers engage with existing customers to increase loyalty?
In this guide you’ll find all the actionable advice and tactics you need to beef up an anaemic customer loyalty strategy, along with best practice examples from a range of industries.