Reports

The Rise of Google Shopping

Please login or register to download the report

21 August, 2018

The Rise of Google Shopping

Adthena

Being the Winner of The Search Engine Land Awards for the Best Research Initiative, this report Benchmarks Google Shopping (PLA) ad spend and performance across 40mil ads in the US/UK.

This report reveals the extent to which Google Shopping ads,commonly referred to as Product Listing Ads (PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories.

Featured in this report:

  • What proportion of retail ad spend is spent on Google Shopping campaigns?
  • How many clicks are won by PLAs, as opposed to text ads?
  • Category specific insights. From consumer electronics, to fashion and apparel — which industries have been shifting search ad spend into Google Shopping ads?
  • Breakdown for Text vs PLA ad spend/clicks, by device (mobile/desktop). Who is winning the most clicks on mobile?

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
Digital SEO Success Factor Linguistics

Digital SEO Success Factor Linguistics

Searchmetrics
Searchmetrics
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more
Online Retail Market Analysis UK 2019

Online Retail Market Analysis UK 2019

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
5 Tips for Actionable Customer Insights in a Cross-Channel World

5 Tips for Actionable Customer Insights in a Cross-Channel World

Mapp
Mapp
Read more