Reports

Humanizing Digital 2020

Please login or register to download the report

21 November, 2019

Humanizing Digital 2020

zoovu

In this study, Zoovu and Researchscape surveyed 1,077 consumers between the ages of 17 to 69 across the US, UK and Germany to understand their views on customer experience, decision making and learn more about how they search and buy products.

Humanizing-digital-2020.png

Key highlights include:

  • 54% of shoppers have stopped purchasing from a particular site because it was too difficult to find the right product.
  • 71% have switched to a competitor that provided an easier product-finding experience
  • 88% of consumers demand businesses to integrate digital assistants as part of the shopping experience, to help them choose

"Any business that is serious about growing online sales needs to address the choice overload phenomenon. Our research shows that consumers crave (and demand) assistance and guidance as they search on digital channels, as a means to promote purchase confidence"

-Claudine Bianchi, CMO, zoovu

Get your copy.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Ultimate Guide to Delivering the Best Customer Experience Using the Machine Learning

The Ultimate Guide to Delivering the Best Customer Experience Using the Machine Learning

Klevu
Klevu
Read more
Eight Ways to be More Human with AI

Eight Ways to be More Human with AI

Sitecore
Sitecore
Read more
Three Ways Emotional Connections Can Power CX

Three Ways Emotional Connections Can Power CX

Sitecore
Sitecore
Read more
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
The COVID-19 Consumer Report

The COVID-19 Consumer Report

Zoovu
Zoovu
Read more

Latest reports

See all
2021 Consumer Finance report: How Covid-19 is impacting banking and payments

2021 Consumer Finance report: How Covid-19 is impacting banking and payments

London Research
Trustpilot
Read more
First in Line: Early Technology Adopters Around the Globe

First in Line: Early Technology Adopters Around the Globe

YouGov
YouGov
Read more
Engineered Systems Past, Present & Future

Engineered Systems Past, Present & Future

Data Intensity
Data Intensity
Read more
Supermarkets 2025: Research Report

Supermarkets 2025: Research Report

Bazaarvoice
Bazaarvoice
Read more
The Asteroid Has Hit... Now What? - Watch Now

The Asteroid Has Hit... Now What? - Watch Now

censhare
censhare
Read more