Reports

Humanizing Digital 2020

Please login or register to download the report

21 November, 2019

Humanizing Digital 2020

zoovu

In this study, Zoovu and Researchscape surveyed 1,077 consumers between the ages of 17 to 69 across the US, UK and Germany to understand their views on customer experience, decision making and learn more about how they search and buy products.

Humanizing-digital-2020.png

Key highlights include:

  • 54% of shoppers have stopped purchasing from a particular site because it was too difficult to find the right product.
  • 71% have switched to a competitor that provided an easier product-finding experience
  • 88% of consumers demand businesses to integrate digital assistants as part of the shopping experience, to help them choose

"Any business that is serious about growing online sales needs to address the choice overload phenomenon. Our research shows that consumers crave (and demand) assistance and guidance as they search on digital channels, as a means to promote purchase confidence"

-Claudine Bianchi, CMO, zoovu

Get your copy.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Your Digital Experience Stack Check

Your Digital Experience Stack Check

Jahia
Jahia
Read more
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Global CX Leaders Debate Personalization

Global CX Leaders Debate Personalization

censhare
censhare
Read more
Vendor Selection Matrix - Digital Asset Management SaaS And Software: The Top 20 Global Vendors 2019

Vendor Selection Matrix - Digital Asset Management SaaS And Software: The Top 20 Global Vendors 2019

censhare
censhare
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more

Latest reports

See all
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

BlueVenn
BlueVenn
Read more
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more