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How Amazon Dominates the Competitive Search Landscape

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21 August, 2018

How Amazon Dominates the Competitive Search Landscape

Adthena

Founded in 1994, Amazon is now the world's largest online retailer. Its chief executive, Jeff Bezos, is the world's richest man, with a net worth of more than $160bn.

This report examines Amazon's search performance in established markets (US/UK). With unique competitive intelligence insights, the report also explores how Amazon will focus investment in the channel to drive growth as they expand into the Australian region.

Featured in this report:

  • What is Amazon's share of adspend in US/UK markets? How much clickshare does this win them?
  • What are the three key factors which contribute to Amazon's dominant search performance?
  • What is Amazon's search endgame? How much of an advantage do brand awareness and loyalty give them in established markets?
  • How will the retail landscape change now Amazon have entered the Australian market?

Find out how to respond to Amazon's market dominance. 

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