Reports

How Amazon Dominates the Competitive Search Landscape

Please login or register to download the report

21 August, 2018

How Amazon Dominates the Competitive Search Landscape

Adthena

Founded in 1994, Amazon is now the world's largest online retailer. Its chief executive, Jeff Bezos, is the world's richest man, with a net worth of more than $160bn.

This report examines Amazon's search performance in established markets (US/UK). With unique competitive intelligence insights, the report also explores how Amazon will focus investment in the channel to drive growth as they expand into the Australian region.

Featured in this report:

  • What is Amazon's share of adspend in US/UK markets? How much clickshare does this win them?
  • What are the three key factors which contribute to Amazon's dominant search performance?
  • What is Amazon's search endgame? How much of an advantage do brand awareness and loyalty give them in established markets?
  • How will the retail landscape change now Amazon have entered the Australian market?

Find out how to respond to Amazon's market dominance. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more
Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization

Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization

Algolia
Algolia
Read more
Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Sizmek
Sizmek
Read more
Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Sizmek
Sizmek
Read more
Paid Search Benchmark 2018

Paid Search Benchmark 2018

Adthena
Adthena
Read more

Latest reports

See all
A CMO’s Guide to Digital Transformation

A CMO’s Guide to Digital Transformation

inRiver
inRiver
Read more
Driving Revenue Faster – Why Product Information Management Matters

Driving Revenue Faster – Why Product Information Management Matters

inRiver
inRiver
Read more
Turning Browsers into Buyers

Turning Browsers into Buyers

inRiver
inRiver
Read more
ON-DEMAND WEBINAR: Killer Content and Context: What Works to Drive Conversions on Product Pages

ON-DEMAND WEBINAR: Killer Content and Context: What Works to Drive Conversions on Product Pages

Forester & inRiver
inRiver
Read more