Reports

How Amazon Dominates the Competitive Search Landscape

Please login or register to download the report

21 August, 2018

How Amazon Dominates the Competitive Search Landscape

Adthena

Founded in 1994, Amazon is now the world's largest online retailer. Its chief executive, Jeff Bezos, is the world's richest man, with a net worth of more than $160bn.

This report examines Amazon's search performance in established markets (US/UK). With unique competitive intelligence insights, the report also explores how Amazon will focus investment in the channel to drive growth as they expand into the Australian region.

Featured in this report:

  • What is Amazon's share of adspend in US/UK markets? How much clickshare does this win them?
  • What are the three key factors which contribute to Amazon's dominant search performance?
  • What is Amazon's search endgame? How much of an advantage do brand awareness and loyalty give them in established markets?
  • How will the retail landscape change now Amazon have entered the Australian market?

Find out how to respond to Amazon's market dominance. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Paid Search Benchmark 2018

Paid Search Benchmark 2018

Adthena
Adthena
Read more
The Rise of Google Shopping

The Rise of Google Shopping

Adthena
Adthena
Read more
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more

Latest reports

See all
CMO Whitepaper - Leadership series

CMO Whitepaper - Leadership series

Reputation.com
Reputation.com
Read more
Getting started with ORM

Getting started with ORM

Reputation.com
Reputation.com
Read more
The Forrester Wave: Web Content Management Systems, Q4 2018 Report

The Forrester Wave: Web Content Management Systems, Q4 2018 Report

Acquia
Acquia
Read more
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more
Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Reputation.com
Reputation.com
Read more