Reports

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Please login or register to download the report

25 April, 2017

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently

Marketing lies at the center of many of these challenges. CMOs and marketers are now tasked with improving the customer experience, persuading skeptical millennials, and creating a marketing funnel that puts the customer at the center, rather than the brand. It’s not an easy task. There’s a reason why CMOs across industries churn at eye-popping rates.

Luckily, a new set of tools and techniques is arising to help marketers transform their businesses. Rather than using intrusive, brand-centric marketing tactics, many marketers are building new programs centered on providing value to the customer.

In this e-book, you’ll learn about the dramatic changes affecting the finance industry, what kind of content resonates with customers, and how top financial brands build marketing funnels to win in this new customer-centric world.

Inside you’ll find:

  • Exclusive survey results on how millennials view the finance industry and content marketing
  • Industry benchmarks on the most effective content formats and social channels
  • Insights from leading finance content marketers such as Goldman Sachs’ Amanda Rubin and Bank of America’s John von Brachel

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity

Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity

Episerver
Episerver
Read more
2019 Online Shopping Habits and Retailer Strategies

2019 Online Shopping Habits and Retailer Strategies

Episerver
Episerver
Read more
B2B Survey on Digital Experience Tactics in 2019

B2B Survey on Digital Experience Tactics in 2019

Episerver
Episerver
Read more
On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

Mapp
Mapp
Read more
Deliver the Customer Experience they Expect

Deliver the Customer Experience they Expect

Acquia
Acquia
Read more