Reports

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Please login or register to download the report

25 April, 2017

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently

Marketing lies at the center of many of these challenges. CMOs and marketers are now tasked with improving the customer experience, persuading skeptical millennials, and creating a marketing funnel that puts the customer at the center, rather than the brand. It’s not an easy task. There’s a reason why CMOs across industries churn at eye-popping rates.

Luckily, a new set of tools and techniques is arising to help marketers transform their businesses. Rather than using intrusive, brand-centric marketing tactics, many marketers are building new programs centered on providing value to the customer.

In this e-book, you’ll learn about the dramatic changes affecting the finance industry, what kind of content resonates with customers, and how top financial brands build marketing funnels to win in this new customer-centric world.

Inside you’ll find:

  • Exclusive survey results on how millennials view the finance industry and content marketing
  • Industry benchmarks on the most effective content formats and social channels
  • Insights from leading finance content marketers such as Goldman Sachs’ Amanda Rubin and Bank of America’s John von Brachel

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
Working with Customer Data: From Collection to Activation 

Working with Customer Data: From Collection to Activation 

Acquia
Acquia
Read more

Latest reports

See all
Level Up Your Data-Driven Marketing Game

Level Up Your Data-Driven Marketing Game

Marketo
Marketo
Read more
Time to Change Channels - and Your Cross-Channel Strategy

Time to Change Channels - and Your Cross-Channel Strategy

Marketo
Marketo
Read more
Proving Marketing’s Impact on Revenue

Proving Marketing’s Impact on Revenue

Marketo
Marketo
Read more
The Marketing Automation Quickstart Guide

The Marketing Automation Quickstart Guide

Act-On Software
Act-On Software
Read more
The Four Main Challenges Facing Financial Advisors

The Four Main Challenges Facing Financial Advisors

Act-On Software
Act-On Software
Read more