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How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World
Marketing lies at the center of many of these challenges. CMOs and marketers are now tasked with improving the customer experience, persuading skeptical millennials, and creating a marketing funnel that puts the customer at the center, rather than the brand. It’s not an easy task. There’s a reason why CMOs across industries churn at eye-popping rates.
Luckily, a new set of tools and techniques is arising to help marketers transform their businesses. Rather than using intrusive, brand-centric marketing tactics, many marketers are building new programs centered on providing value to the customer.
In this e-book, you’ll learn about the dramatic changes affecting the finance industry, what kind of content resonates with customers, and how top financial brands build marketing funnels to win in this new customer-centric world.
Inside you’ll find:
- Exclusive survey results on how millennials view the finance industry and content marketing
- Industry benchmarks on the most effective content formats and social channels
- Insights from leading finance content marketers such as Goldman Sachs’ Amanda Rubin and Bank of America’s John von Brachel