Reports

The Digital Journey: A Digital Travel Benchmarking Report

Please login or register to download the report

10 May, 2016

The Digital Journey: A Digital Travel Benchmarking Report

WBR Digital

Digital has fundamentally changed the way we do business – and the travel industry is on a
digital journey all of its own.

Competition amongst travel companies is hotter than ever, and in the digital age the most
successful companies will be the ones who use a data-driven mindset to build a relationship with their customer which ensures a return trip!

Leading up to Digital Travel Summit we interviewed 110 senior travel executives across Europe with job titles including: Vice President, Director of E-Commerce, Vice President of Marketing and Director of Digital Marketing. 

This report is designed to offer critical insight on some of the biggest challenges facing the online travel industry in 2016/17 as well as to benchmark the industry’s response.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
The Creative Workflow Workbook

The Creative Workflow Workbook

Widen
Widen
Read more
Customer Journey Optimization

Customer Journey Optimization

BlueVenn
BlueVenn
Read more

Latest reports

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more