Reports

Mobile Mantra: A Mobile Shopping Benchmarking Report

Please login or register to download the report

3 May, 2016

Mobile Mantra: A Mobile Shopping Benchmarking Report

WBR Digital

The digital landscape is an ever-changing one — 2015 saw mobile overtake desktop as the primary device for internet browsing for the first time.

It’s not only its efficacy as a medium for shopping that has brought mobile to the forefront of the minds of retailers, it has also been supported by Google’s update, dubbed ‘Mobilegeddon,’ which accounted for a website’s ‘mobile friendliness’ as a part of its SEO algorithm.

However, many retailers are still perfecting the mobile strategies required to change browsing behaviour into buying behaviour!

Leading up to the Mobile Shopping 2016 conference we wanted to dig deeper into how this mobile-first landscape is affecting growth and shaping overall strategies.

We surveyed over 100 leading executives including, Heads of E-Commerce, Heads of Mobile and Heads of Digital within the retail, retail banking & travel sectors.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more
The World of Widen Integrations

The World of Widen Integrations

Widen
Widen
Read more
Influencer Marketing: Science, Strategy & Success

Influencer Marketing: Science, Strategy & Success

ZINE
ZINE
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more