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Mobile Mantra: A Mobile Shopping Benchmarking Report
The digital landscape is an ever-changing one — 2015 saw mobile overtake desktop as the primary device for internet browsing for the first time.
It’s not only its efficacy as a medium for shopping that has brought mobile to the forefront of the minds of retailers, it has also been supported by Google’s update, dubbed ‘Mobilegeddon,’ which accounted for a website’s ‘mobile friendliness’ as a part of its SEO algorithm.
However, many retailers are still perfecting the mobile strategies required to change browsing behaviour into buying behaviour!
Leading up to the Mobile Shopping 2016 conference we wanted to dig deeper into how this mobile-first landscape is affecting growth and shaping overall strategies.
We surveyed over 100 leading executives including, Heads of E-Commerce, Heads of Mobile and Heads of Digital within the retail, retail banking & travel sectors.