Reports

From Pixels to People

Please login or register to download the report

29 February, 2016

From Pixels to People

WBR Digital

Online marketing is in a state of flux. The shifting landscape is being rocked by factors as diverse as fraud and ad-blocking software. In this environment brand marketers face a myriad of challenges as they compete to reap the potential benefits offered by unprecedented market access. Great brands are built and optimised over decades. Now, with greater emphasis placed on online, marketers now have the ability to analyse and optimise in real time. This shift has not only provided benefits, but has also presented several hurdles. How marketers are dealing with these was the subject of our recent research.

We interviewed 100 senior marketers from some of Europe’s most well known brands, to find out how they are responding to these tectonic shifts.

All interviews were conducted by telephone appointment in February 2016.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
First in Line: Early Technology Adopters Around the Globe

First in Line: Early Technology Adopters Around the Globe

YouGov
YouGov
Read more
The Inside Track: Digital Experience Platforms

The Inside Track: Digital Experience Platforms

Ibexa
Ibexa
Read more
Your Digital Experience Stack Check

Your Digital Experience Stack Check

Jahia
Jahia
Read more
 Getting Started with Omnichannel Marketing

Getting Started with Omnichannel Marketing

censhare
censhare
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more

Latest reports

See all
The Guilty Secret Stopping Your Sales Team Selling (and how to overcome it with technology)

The Guilty Secret Stopping Your Sales Team Selling (and how to overcome it with technology)

Upsales
Upsales
Read more
The ‘Perfect’ AWS Cloud Architecture for SaaS Applications

The ‘Perfect’ AWS Cloud Architecture for SaaS Applications

Just After Midnight
Just After Midnight
Read more
Brand Love Story 2021 - How to profit from love in a lockdown

Brand Love Story 2021 - How to profit from love in a lockdown

Talkwalker
Talkwalker
Read more
Making the Most of the Travel Industry Rebound

Making the Most of the Travel Industry Rebound

Phrasee
Phrasee
Read more