Reports

From Pixels to People

Please login or register to download the report

29 February, 2016

From Pixels to People

WBR Digital

Online marketing is in a state of flux. The shifting landscape is being rocked by factors as diverse as fraud and ad-blocking software. In this environment brand marketers face a myriad of challenges as they compete to reap the potential benefits offered by unprecedented market access. Great brands are built and optimised over decades. Now, with greater emphasis placed on online, marketers now have the ability to analyse and optimise in real time. This shift has not only provided benefits, but has also presented several hurdles. How marketers are dealing with these was the subject of our recent research.

We interviewed 100 senior marketers from some of Europe’s most well known brands, to find out how they are responding to these tectonic shifts.

All interviews were conducted by telephone appointment in February 2016.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Digital Factories: Manage Your Sites and Content at Scale

Digital Factories: Manage Your Sites and Content at Scale

Acquia
Acquia
Read more
Digital Personalization 101

Digital Personalization 101

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more

Latest reports

See all
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more
The Business Case for Digital Investment

The Business Case for Digital Investment

Sitecore
Sitecore
Read more
Magic Quadrant for Web Content Management

Magic Quadrant for Web Content Management

Sitecore
Sitecore
Read more
Program and Tactic Personalization: A Decision Guide

Program and Tactic Personalization: A Decision Guide

SiriusDecisions
Acquia
Read more