Reports

First in Line: Early Technology Adopters Around the Globe

Please login or register to download the report

20 January, 2021

First in Line: Early Technology Adopters Around the Globe

YouGov

Technology inspires a singular passion among a certain subset of consumers: one that crosses international borders and a range of product categories.

YouGov’s new whitepaper, First in Line: Early Technology Adopters Across the Globe, covers 25 markets globally and examines the demographics, behaviours, and preferences of this potentially lucrative group in six nations: France, Germany, India, Indonesia, Britain, and the US.

The report explores how early adopters and more mainstream consumer groups perceive 5G, smart home technology, wearables, and digital assistants in these key markets – whether they are excited, indifferent, or even concerned.

But who are these dedicated, highly engaged technophiles – and how can brands effectively target them?

Download the report to uncover:

  • When global consumers are looking to buy new technology
  • The advertising channels most preferred by early adopters
  • The highest engaged social networks globally for technology enthusiasts
  • And most importantly, the attitudes of early adopters towards these technologies.

Download the full whitepaper to learn more.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media

Sysomos
Sysomos
Read more
From Pixels to People

From Pixels to People

WBR Digital
WBR Digital
Read more
INKREDIBLE5 - Five stand-out Email Campaigns

INKREDIBLE5 - Five stand-out Email Campaigns

Adam Stambleck
Movable Ink
Read more
INKREDIBLE5 - Celebrating Five Exceptional Emails

INKREDIBLE5 - Celebrating Five Exceptional Emails

Adam Stambleck
Movable Ink
Read more
Real Time Social Media Engagement

Real Time Social Media Engagement

Immediate Future
immediate future
Read more

Latest reports

See all
The State of B2B Lead Generation 2021

The State of B2B Lead Generation 2021

London Research
Demand Exchange
Read more
How to Secure your Website

How to Secure your Website

Siteimprove
Siteimprove
Read more
Investing in an SEO Tool?

Investing in an SEO Tool?

Siteimprove
Siteimprove
Read more
Proving the ROI of SEO

Proving the ROI of SEO

Siteimprove
Siteimprove
Read more
Should You Use an Accessibility Overlay Tool?

Should You Use an Accessibility Overlay Tool?

Siteimprove
Siteimprove
Read more