First in Line: Early Technology Adopters Around the Globe

Technology inspires a singular passion among a certain subset of consumers: one that crosses international borders and a range of product categories.

YouGov’s new whitepaper, First in Line: Early Technology Adopters Across the Globe, covers 25 markets globally and examines the demographics, behaviours, and preferences of this potentially lucrative group in six nations: France, Germany, India, Indonesia, Britain, and the US.

The report explores how early adopters and more mainstream consumer groups perceive 5G, smart home technology, wearables, and digital assistants in these key markets – whether they are excited, indifferent, or even concerned.

But who are these dedicated, highly engaged technophiles – and how can brands effectively target them?

Download the report to uncover:

• When global consumers are looking to buy new technology
• The advertising channels most preferred by early adopters
• The highest engaged social networks globally for technology enthusiasts
• And most importantly, the attitudes of early adopters towards these technologies.

Download the full whitepaper to learn more.