Reports

Digital Consumer View 2015 (Asia)

Please login or register to download the report

30 September, 2015

Digital Consumer View 2015 (Asia)

WBR Digital

Marketers have long been trying to get a complete view of their consumers to better align their marketing efforts. With the advent of the Digital age, which has now evolved into what is now known as the Internet of Things, marketers are increasingly finding themselves grappling to truly understand consumer preferences and behavior when it comes to channels, devices and content.

Mobile device ownership has never been higher and this has redefined the way consumers shop, digest content and react to marketing efforts. When Google made the move in Q1 this year to favour mobile optimised sites for search rankings, the message was clear – mobile had really arrived, was here to stay and would continue to exert influence on all things marketing. Today, engagement with the digital consumer is no longer just about channels alone but would require a paradigm shift.

Click to download the full report below.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more

Latest reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more