Reports

Digital Consumer View 2015 (Asia)

Please login or register to download the report

30 September, 2015

Digital Consumer View 2015 (Asia)

WBR Digital

Marketers have long been trying to get a complete view of their consumers to better align their marketing efforts. With the advent of the Digital age, which has now evolved into what is now known as the Internet of Things, marketers are increasingly finding themselves grappling to truly understand consumer preferences and behavior when it comes to channels, devices and content.

Mobile device ownership has never been higher and this has redefined the way consumers shop, digest content and react to marketing efforts. When Google made the move in Q1 this year to favour mobile optimised sites for search rankings, the message was clear – mobile had really arrived, was here to stay and would continue to exert influence on all things marketing. Today, engagement with the digital consumer is no longer just about channels alone but would require a paradigm shift.

Click to download the full report below.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
Performance and Intelligence: Delivering Digital Experiences at Scale

Performance and Intelligence: Delivering Digital Experiences at Scale

Acquia
Acquia
Read more
Eliminating Friction in the Funnel

Eliminating Friction in the Funnel

GetResponse
GetResponse
Read more

Latest reports

See all
Fashion Ecommerce Trends Report

Fashion Ecommerce Trends Report

SaleCycle
SaleCycle
Read more
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more