Reports

Social PPC in B2B: How to go from Zero to Hero

Please login or register to download the report

10 December, 2015

Social PPC in B2B: How to go from Zero to Hero

Octopus Group

What this guide isn’t
This isn’t a complete guide. If it was, it’d be terribly long (yes, even longer!). While for many, Google AdWords is the original PPC platform, we’ve focused on the nascent pay-per-click (PPC)
options offered by the world’s biggest social media platforms. Namely LinkedIn Twitter and Facebook. Each of these three platform offer lots of options that aren’t covered here, and they
also regularly update their advertising options and are always working on new features. This isn’t an exhaustive guide. It’s our take on what the must-know options for today’s comms professionals seeking new channels to buyers.

What this guide is
It’s a quick-start guide that provides an overview of how some of the main social media PPC advertising models work, why and when you should use them, and a playbook of tactics and
tips for each of them to keep your costs low and your conversion rates high.

We’ll be covering LinkedIn, Twitter and Facebook. We hope you learn something new, or at the very least, we confirm something you already thought!

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
Taking Adobe Campaign to the Next Level

Taking Adobe Campaign to the Next Level

Celerity
Celerity
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more
From Disrupting Experiences To Disrupting Markets: A Practical Model

From Disrupting Experiences To Disrupting Markets: A Practical Model

Algolia
Algolia
Read more

Latest reports

See all
The Definitive Guide to Marketing Metrics and Analytics

The Definitive Guide to Marketing Metrics and Analytics

Marketo
Marketo
Read more
The Definitive Guide to Social Media Marketing

The Definitive Guide to Social Media Marketing

Marketo
Marketo
Read more
Marketing Metrics and Analytics Cheat Sheet

Marketing Metrics and Analytics Cheat Sheet

Marketo
Marketo
Read more
Moving to Marketo with a Seamless Migration

Moving to Marketo with a Seamless Migration

Marketo
Marketo
Read more
The Three Essential Components of an ABM Solution

The Three Essential Components of an ABM Solution

Marketo
Marketo
Read more