Social PPC in B2B: How to go from Zero to Hero

What this guide isn’t
This isn’t a complete guide. If it was, it’d be terribly long (yes, even longer!). While for many, Google AdWords is the original PPC platform, we’ve focused on the nascent pay-per-click (PPC)
options offered by the world’s biggest social media platforms. Namely LinkedIn Twitter and Facebook. Each of these three platform offer lots of options that aren’t covered here, and they
also regularly update their advertising options and are always working on new features. This isn’t an exhaustive guide. It’s our take on what the must-know options for today’s comms professionals seeking new channels to buyers.

What this guide is
It’s a quick-start guide that provides an overview of how some of the main social media PPC advertising models work, why and when you should use them, and a playbook of tactics and
tips for each of them to keep your costs low and your conversion rates high.

We’ll be covering LinkedIn, Twitter and Facebook. We hope you learn something new, or at the very least, we confirm something you already thought!