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Creating The Perfect Donation Experience
Most charities are taking donations through their website, but the journey is neither engaging, nor inspirational; the experience still feels too similar to buying travel insurance. Too many organisations prioritise full data collection over income. This report shows that the drop out rate during a donation journey is not dissimilar to online shop baskets. Surely, we can build more engaging journeys. The practical advice given in this report should help you to increase income and establish a meaningful engagement between your supporters and your organisation. It may also help your organisation to think (more seriously) about your digital engagement strategy.