Top 2016 Email Trends for Retail Marketing

We know email marketing drives retail sales, but how do you optimize your emails to stand out from your competitors’ in your customer’s inbox? By delivering content that speaks directly to the individual consumer — personalized and targeted to their context and shopping behaviors.

How do you achieve this? Data. Retailers have access to more data than ever.  Leveraging consumer data to build your email campaigns lets you send highly targeted, more effective emails. And name and email address are no longer enough to meet consumer expectations. With today’s available resources, email marketers have access to data about:

• Location
• Device usage and preference
• Past engagement with marketing
campaigns
• Prior purchases
• Product and category preferences
• Polling responses, and more

Use this data to tailor each email you send, as well as to inform future campaigns.