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LinkedIn Content Marketing Tactical Plan

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29 October, 2015

LinkedIn Content Marketing Tactical Plan

Alex Rynne

Exemplary content creation falls flat without a solid distribution plan—we know this. And, in the UK, 96%1 of B2B marketers are using LinkedIn as a content marketing channel, with 61%1 saying they find it highly effective. But while people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80%2 of B2B leads come from LinkedIn.

In an effort to help you get your content in front of the 400+ million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. Find out what content to share, which products suit your needs, and how much time you’ll spend daily or weekly to ensure your brand stays in front of the people who matter most to your business.

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