Reports

Attention is a Currency

Please login or register to download the report

18 February, 2016

Attention is a Currency

Brian Solis

We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.

Did you know that nearly two-thirds of UK professionals get their news on Twitter and Facebook?

In the last 30 years, mankind has produced more information than in the previous 5,000. At the same time, attention spans are down to 8 seconds and falling.

We suffer from information overload like everyone else.

The flow of information is only accelerating while attention spans are struggling to stay focused on everything that happens every second of every day. 

Algorithms are busy filtering, re-organising and presentin information to us…our way. If anything, when it works, I’m more addicted rather than soothed. But that’s the point.

It’s more than news though. It’s all the memes, animated GIFs, updates, events, questions, conversations and every other digital snack that feeds our hunger for stuff. And we can't stop eating.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more

Latest reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more