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Content as a Service: the Hybrid Content Platform
Today, it’s simply not enough to “be found” through a Google Search. Today’s audiences demand engagement at every single transaction that they have with a business.
To take on this challenge organizations need open, standard-based content enabled services (Content as a Service) to both enable highly personalized delivery of content – and open, standardized ways of managing it. The following white paper will discuss what a hybrid Content-As-A-Service really means, tapping into the current headless versus hybrid discussion – and how it is opening up tremendous business value to enterprises of all sizes.