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Going Global - A guide to online international expansion
"Never have borders been less of an obstacle to international expansion than now."
The internet allows online consumers to access products and services from anywhere in the world, and while there are still challenges from a logistical standpoint for some industries, overseas markets and their opportunities are just a click away for most brands.
However in recent years there have been many examples of companies who despite significant investment have either failed to impact overseas markets or chosen to exit.
This whitepaper by Forward3D introduces a new approach that allows brands to manage risk in both monetary and reputational terms when pursuing international expansion online. It will debunk popular internationalisation myths and offer a framework for selecting, testing and growing internationally, which helps build the case for investment in iterative steps.