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The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing
If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon that tells you what content to create, how to effectively distribute it, how to measure the success of each piece, and then how to use those conclusions to fuel your next round of publishing.
We’re here to give you that secret weapon. In this playbook, we’ll cover exactly what metrics you need to use, then explain how to use those metrics so you’re continuously employing them to create better content and engage your audience in the most effective way possible.