Marketing Automation Strategy Guide: Effective Content Mapping

Marketing automation is pretty powerful software, but without the right strategy, it’s not going to help you achieve the goals you’ve set out for your organization.

In the first segment of Act-On's Marketing Automation Strategy Guide, you will walk through how to:

• Define customer personas
• Create content that resonates with your audience
• Map to holistic customer journeys and brand experiences 

Get more out of your marketing automation platform with Act-On's ebook.