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How to Convert More Leads into Customers
Getting prospects to land on your website and take action is an extremely demanding task for two reasons.
- Optimizing your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update and modify their algorithms.
- Even if you are able to drive traffic to your website consistently, converting prospects to qualified leads is becoming more difficult as consumers are becoming more familiar with demand generation tactics — and thus less likely to part with their contact information unless they have a strong incentive to do so.
In this eBook, Act-on review the most effective strategies to convert leads into customers. They also define important terms, identify key performance indicators, and provide statistics that reinforce the importance of segmenting, nurturing, and distributing useful content that converts promising leads into loyal customers.