Report: State of Content Marketing - Europe

Bringing their products to life is the ultimate goal for brands all over the world. In Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number rises to 86 percent.

While output levels are high, so, too, is quality. Brands are pushing the envelope by experimenting with new formats and finding fresh ways to leverage the tried-and-true tactics they’ve used in the past.

In this report, we’ll look at the latest European marketing trends and examine how top brands are consistently creating world-class content marketing campaigns.

We’ll start by looking at the many trends shaping European marketing, then look at some of the best content marketing in Europe, hear from some experts, and conclude on some must-read predictions.