Reports

The State of Finance Content Marketing

Please login or register to download the report

1 December, 2014

The State of Finance Content Marketing

Contently

Most everyone has gotten the lyric “I got my mind on my money, my money on my mind” stuck in their head at one point. That’s not just because it’s catchy, but also because it holds a great deal of truth. While everyone might not be a financial expert, most everyone wants to be one. And that represents an incredible opportunity for content marketers in the finance industry.

To bridge that learning gap, financial services providers have been focusing their content marketing efforts on creative educational campaigns while increasingly embracing multimedia campaigns tailor-made for the mobile age. This is causing many financial marketers to rethink their messaging all together. Take E-Trade, for example; the investment platform pivoted away from their popular talking baby commercials in favor of authoritative content featuring Kevin Spacey, informative videos, and colorful weekly market briefs.

However, the everlasting question in the content marketing industry remains: What’s next? In our free e-book, “State of Finance Content Marketing: The Trends That Will Transform Financial Content in 2015,” we examine common themes, highlight best-in-class examples, and predict what’s ahead.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
#Unfiltered: How to empower customers to tell your story with visual commerce

#Unfiltered: How to empower customers to tell your story with visual commerce

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more
Contently Quarterly: The Tech Issue

Contently Quarterly: The Tech Issue

Contently
Contently
Read more

Latest reports

See all
Online Reputation Management & Your 2019 Budget

Online Reputation Management & Your 2019 Budget

Reputation.com
Reputation.com
Read more
CMO Whitepaper - Turn Your Customer Into Brand Champions

CMO Whitepaper - Turn Your Customer Into Brand Champions

Reputation.com
Reputation.com
Read more
Getting started with ORM

Getting started with ORM

Reputation.com
Reputation.com
Read more
The Forrester Wave: Web Content Management Systems, Q4 2018 Report

The Forrester Wave: Web Content Management Systems, Q4 2018 Report

Acquia
Acquia
Read more
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more